I was born in Moshav Tal Shahar, Israel. As a child, I was fascinated with machines. I am always curious about its engineering and its design that makes it work so flawlessly.

This fascination urged me to study Industrial Design at Hadassah College in Jerusalem, which gave me the professional tools and prowess to be an industrial designer.

There, we were taught and trained to design in 2D and 3D for a variety of technologies and materials.

As a student, I started my career as a modelist and volunteered as a designer at Milbat foundation, which develops products for people with disabilities.

After graduation, I focused on the development of military medical products in textiles, wood, metal and plastics.

Today, I manage Studio FLY , studio that specializes in developing products from concept to shelf.